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 Search engine optimization, or SEO, has become increasingly important for small businesses and large companies. Search engines like Google have become the primary way people find information about products and services online. As a result, companies that understand how to optimize their sites effectively will have an advantage over their competitors in search results, which means more organic traffic and increased sales leads. Here are some reasons why SEO is essential to achieve online success. 1. Your company's primary source of web traffic is organic search: -Organic search engine traffic still accounts for more than 90% of all web traffic. In 2014, organic search grew almost 20% year over year, according to data from Com-score. By now, we know that organic search is a valuable marketing channel. However, many businesses don't realize that it's still by far their most effective channel—and it will continue to be so for years to come.   2. Improves credibility of your bu