Nine Reasons Why Your Business Needs SEO

SEO, or search engine optimization, can seem like an ambiguous term when you first hear it, but understanding it makes all the difference in the world when it comes to your online business success. Search engine optimization refers to the practice of optimizing your website or webpage to rank higher in search results on search engines, such as Google or Bing. These days, you won’t be able to make it in business without incorporating some form of SEO strategy into your online presence, which makes it critical that you understand what SEO entails and why it’s necessary for your bottom line.

1) SEO is very cheap

SEO can actually be a very cheap form of marketing. If you hire someone, they will only cost a few dollars an hour or less to optimize your website for search engines. You can also do it yourself by using free tools and websites, which doesn’t cost anything at all.

2) It helps you sell more

There’s a reason people say, there’s no such thing as bad press. In many cases, businesses have been able to sell more products and services when they were featured in a negative news story. While it might sound counterintuitive, featuring your business on sites like BuzzFeed can increase your sales, but only if you work with Marketing Firms Wilmington NC company that knows how to position your business in a positive light.

3) It builds trust with customers

Search engine optimization brings more organic, real-world traffic to your website than any other digital marketing tactic. It’s an affordable way to not only increase your brand’s visibility, but also its trustworthiness and credibility. Customers will see that search engines love your business and they will follow their lead.

4) It allows you access to new markets

With SEO, your business can reach an entirely new market of people looking for products and services just like yours. And that’s important because it gives you access to potential customers you may not otherwise be able to reach. Customers that are closer than you think: Search engine optimization has revolutionized how people shop online, with 72% of consumers turning to search engines first when researching products and services they plan to buy.

5) It improves brand visibility online

If a potential customer is looking for your company online and you don’t have a strong search presence, then that customer will most likely look for your competitors. An effective Search Engine Optimization campaign can help your business become visible to customers who are actively seeking you out, which will inevitably increase sales. In fact, 93% of consumers say they trust organic search results as much as personal recommendations from friends and family.

6) It’s easy to learn

The basics of search engine optimization are really easy to learn—even if you don’t know much about coding. There are many great resources on site design, how to optimize your content, what keywords to use in your marketing, and more.

7) Any business can do it

Whether you’re a Digital Marketing Agency or a bakery, if you have a website and want to grow traffic, search engine optimization is an essential part of your online strategy. It doesn’t matter what industry you’re in—almost every business need search engine optimization. By implementing SEO best practices for your site, you can improve traffic from Google and other major search engines.

8) It’s easy to prove its value

It’s easy to see and prove your return on investment (ROI) with SEO. If you know what you’re doing, it can be seen in traffic stats and analytics.

9) Search Engine Optimization consultants are cheap these days

Just because someone has a title like SEO consultant doesn’t mean they can do it well, nor does it mean they will provide you with genuine results. When hiring any SEO company, research them first. If you don’t know how to Google for information, ask your colleagues or friends who know more about Search Engine Optimization than you to check them out for you.